MAIN PLENARY

1. Time Title Description Who Should Attend
2. 1:00 PM - 2:00 PM Registration Registered attendees only. All Attendees
3. 2:00 PM - 2:15 PM Welcome, Facebook Games: Vision and Plan We open by looking at the state of the market, growth opportunities abroad, how Facebook adds value to your business. All Attendees
4. 2:15 PM - 2:40 PM Gamers Around the World Take a closer look at key mobile gaming trends around the globe. All Attendees
5. 2:40 PM - 2:00 PM Looking Ahead:
   What’s Next for Mobile Apps & Games in China Our partners from App Annie share the latest developments and innovation in the global mobile games market and forecast of global mobile app market to 2020. All Attendees
6. 3:00 PM - 3:10 PM Partner Spotlight
7. 3:10 PM - 3:30 PM Coffee Break

BREAKOUT 1: CONNECT AND INNOVATE

1. Time Title Description Who Should Attend
2. 3:30 PM - 4:20 PM Build a Comprehensive Marketing Strategy for Your Game Rethink your marketing plan and build a more comprehensive strategy. Marketing Management,
   Marketing Team
3. 4:20 PM - 4:30 PM Break
4. 4:30 PM - 5:20 PM Build Your Global Gaming Strategy The world is waiting to play. Get the complete picture of how to reach them and scale your game globally. Business Development, Founder
5. 5:20 PM - 5:30 PM Break
6. 5:30 PM - 6:30 PM Bring Your Creative to Life Learn the principles of building great creative, from assembling a team through storyboarding. Designer Team, Marketing Team, Founder
7. 6:30 PM - 7:30 PM Cocktails + Networking

BREAKOUT 2: BUILD AND MONETIZE

1. Time Title Description Who Should Attend
2. 3:30 PM - 4:20 PM Connect & Grow with Facebook Games Platform Learn the state of the business for Facebook Games and how we're investing in developers across various platforms. Gaming Developers
3. 4:20 PM - 4:30 PM Break
4. 4:30 PM - 5:20 PM Making the Best of Your Games with Facebook Tools Learn how to leverage Facebook tools to better understand your audience and improve your gaming experience. Our Partner Engineering team will share tips & tricks as well as hands-on demos. Gaming Developers
5. 5:20 PM - 5:30 PM Break
6. 5:30 PM - 6:30 PM Facebook Audience Network Tanya Chen, Lead Engineer for Facebook Audience Network, shows you how to monetize and grow your business through better in-app experiences. Gaming Developers
7. 6:30 PM - 7:30 PM Cocktails + Networking